Roll of the Roll model?

Following on from my post about celebrity status, it made me think about the whole area of a roll model. I have often said that roll models in society do not set themselves up to be roll mdels, it is media, and others in soceity that raise them to this lofted position. so the question is, by being youth workers, are we actually saying by our positions that we are roll models to young people, or again like actors, singers and oer famous people, are we just people whom others raise up into that lofted position?