why Label?

Came across an amazing thing that Frontier Youth Trust have been doing. Recently had some research done about views towards young people from adults, and also what young people thought of themselves. The research showed nothing surprsing, but it did highlight a few things, to the extent that FYT, took a large Jar around London, and had the slogan, lables are for jars not for teenagers, sounds a cool move, and hopefully will make people wake up and think.